Why film live events?

When Daisy De Windt worked as a Clinical Research Associate in the pharmaceutical industry, one phrase followed her everywhere she went: “if it wasn’t documented it didn’t happen.” Join Daisy and her business partner Jack McGrath at a practical workshop on Monday 29 July from 3.30 to 5pm to learn how to make short videos using your smartphone. Daisy explains how online video will help you spread your National Science Week research messages to more people.

One of my favourite activities is attending conferences and events. I love being a participant. I’m a fervent note-taker and I love learning. I adore the exchange of ideas and the excitement when connections are made. I also love speaking with other participants about what we heard and what ideas the talks have sparked. 

However, without a reference to fall back onto, all too often those insights and ideas dissipate soon after the last participant leaves the room. Sure, I’ll have my notes to refer back to, and a few new connections to speak with. But if there isn’t a video for me to rewatch later, chances are that my notes of the events were quite limited, and indeed may have been written incorrectly. And there’s always the possibility that I misunderstood a key point or that I missed something altogether.

Five reasons to film your live event

The event is ephemeral unless it’s filmed.
Live events are ephemeral. There’s a meeting of minds in a place where ideas are exchanged. When those ideas aren’t recorded in a reliable way, they can get lost and forgotten. By filming the presentations and documenting ideas, the ideas can be re-watched, re-examined, and remembered. Suddenly there’s a greater chance to action those ideas.

You get more value for the time and effort your guests have put in to attend.
Consider all the expense and time the participants and speakers spend to be at your event. By documenting their attendance, there is more value gained from that expense. Particularly when you have invited international, world-renowned guests who you may never see in the same place again, or affiliated with your organisation. It’s worth documenting them and their experience with your event and your organisation.

The content can be reused and repurposed in countless ways.
When you’ve filmed the proceedings and recorded high quality audio of what was said, there is so much you can do with the media. The possibilities are limited to your creativity. A few possibilities include:

  • You can publish the proceedings and allow participants to watch the videos after the event.
  • You can use the material to produce a promotional video for a future event. You can produce short clips for social media marketing or for your email marketing campaigns.
  • You can generate a written transcript using the audio. This can generate even more content but in written form. Think press releases, blogs, tweets.
  • The audio can be used for a podcast or radio.

You archival material.
The content becomes a record. An archive. This in itself can be very useful: for example, to assess the quality of the presentations and the proceedings, and to compare with other events you have run and will run in the future. Consider too, if you anticipate staff changes in the future. By having a good reference of proceedings you can help ensure a good quality standard for future events.

It’s an efficient way to generate lots of content for relatively low expense.
Consider all the time, effort and expense to hold a National Science Week event. The space is set up to look its best, and your guests and speakers are happy to be there and they look their best. In general terms, half the challenge of filming is creating a space that looks and sounds great. At a live event this part is already taken care of. Filming the proceedings just takes a few more steps, and as a result you’ll have material to pick through for future use. See point 3 above for ideas of how to use that material

Guest post by Daisy De Windt.

Attend a free video making workshop

Join experienced science video producers and storytellers Daisy De Windt and Jack McGrath at the next Inspiring Australia (NSW) stakeholder briefing for a video workshop by Conceptavision.

When: 3.30pm – 5pm, Monday 29 July
Where: The University of Sydney
Cost: FREE

Register to attend

Make your National Science Week events go further by capturing and sharing video content on social media. Get practical tips for making short videos using your smartphone. Learn how to craft more professional videos to help spread your important message to more people!

This skills development workshop will briefly cover: how to write for the camera; how to appear more confident and professional on camera; and how to develop video content that captures the essence of a science talk, workshop or event. 

About Conceptavision

After completing a Biomedical Science degree, Business degree and a Master of Health Law and having worked in human clinical trials and communication of evidence-based medicine to change the behaviour of doctors and patients, Daisy De Windt now runs a video production company with filmmaker, artist and lecturer Jack McGrath. Conceptavision is committed to helping researchers translate their knowledge into high quality video content that can change minds and lives.